Why Natalie Downey Is a Successful Influencer for Grey Bandit

When it comes to picking an influencer to work with your brand, it can be difficult to know who will be a good fit and what that figure looks like. Here are 5 ways that Natalie Downey's partnership with Grey Bandit displays a succesful collaboration.

1. Downey reaches their audience

Because Natalie Downey is a young girl in her 20's, sharing photos of her fashion finds and sunset swims, she is a peer to many of the people who would shop at Grey Bandit. By having a peer sharing clothes that she would typically wear, it feels as though Downey is a friend telling you about the her new favorite item in her closet. Downey is up to date with current fashion trends so many young girls look to her on platforms like Instagram, TikTok, and YouTube.

2. Her endorsements are realistic

Since Downey wears different brands of clothing but her style consistently relates to the trends being released at Grey Bandit, she is a good fit to endorse the brand. Grey Bandit matches her style so the collaboration feels authentic.

3. She has a consistent voice

Grey Bandit does not need to question her reliability as she has consistently stuck to the same content. She shares her outfits, offering up discount codes. She has a very beachy and bright-colored aesthetic, staying positive in her posts. Lifestyle content is often shared by showing off her favorite iced coffee drink or her new nails.

4.She only works with brands that match her vibe

Grey Bandit does not need to worry about Natalie Downey endorsing other brands that could end up reflecting poorly on them. She partners with brands like Pacsun, Windsor, and small clothing companies that are similar to Grey Bandit.

5. She produces professional quality content

Downey is active on social media everyday. She posts to her Instagram grid and stories consistently. She is also active on TikTok and YouTube. The outfits are always posted with positive captions and high-quality images.

Having an Influencer work with your brand is an awesome way to get your company out there and talked about. It is important to pick an influencer that matches with your brand, is reliable, and can relate to your audience. Natalie Downey does just that in her collaboration with the brand Grey Bandit.

-Michaela Miller